Why Exhibit?

"The European medical laboratory industry is worth €11 billion. Driven by research and development, 95% of the industry is comprised of small and medium size enterprises and approximately €1 billion per year is reinvested"*.

If you are looking to develop your business within the European medical laboratory industry, MEDLAB Europe will benefit you by:

  • Enabling you to promote your products / services to 3,000+ end-users from all medical laboratory specialties
  • Offering the opportunity to expand your business in a steady growing market
  • Stand out from your competition in this rapidly growing laboratory market
  • Expose your brand to a targeted audience of laboratory specialists before, during and after the show through our ongoing promotional activities
  • Receive immediate feedback on your latest products from visitors of the show

  • Generate sales leads
  • Build relationships with prospects
  • Advance the sales cycle
  • Meet spread-out buying teams at one time
  • Recruit new distribution
  • Enter untapped market

Product Marketing

  • Launch new products
  • Survey attendees about new product ideas
  • Research competitor’s products & messaging
  • Executive Management

Marketing Communications

  • Build your brand
  • Increase awareness
  • Interview clients
  • Generate publicity

Keep up on industry trends

  • Meet with key clients
  • Meet with key business partners
  • Build the business profitability
  • Form new business networks